The Business Development Representative will play a dual role in driving revenue growth by generating qualified leads and supporting the sales team with administrative and operational tasks. This individual will be responsible for primarily responsible for proactive outreach, lead qualification, follow-up on marketing initiatives, and with a secondary responsibility of ensuring sales processes run smoothly by managing CRM data, CRM reporting, and appointment scheduling. This role bridges the gap between Sales, Marketing, and Operations, ensuring seamless communication, improved efficiency, and a strong pipeline of opportunities for iA.
What you’ll do:
Business Development (Outbound & Lead Generation)
Proactively cold call, email, and engage with prospective customers to generate interest and book qualified meetings for the sales team.
Own pre-booking tradeshow/event appointments & post tradeshow/event follow ups on leads
Research target accounts and identify key decision-makers to expand outreach efforts.
Maintain a consistent follow-up cadence using multi-channel outreach (phone, email, ZoomInfo and LinkedIn).
Quality leads based on established BANT criteria (e.g., budget, authority, needs, and timing) and ensures smooth handoff to the sales team.
Collaborate with Marketing to optimize/refine outreach messaging and contribute continuous feedback on customer engagements.
Customize outreach messaging to resonate with specific customer pain points and industry needs/trend.
Monitor key performance metrics (e.g., meetings booked, response rates, conversion rates) to track outbound success and adjust as needed.
Stay consistently informed on industry trends, competitive landscapes, and customer challenges to identify new opportunities for outreach.
Develop strategic account penetration plans with account executives to prioritize high-value prospects and accelerate lead generation efforts.
Sales Support (Operational & Administrative Tasks)
Manage and maintain CRM records (e.g., Salesforce) to ensure accurate, up-to-date information on leads, contacts, and opportunities is being adhered to.
Assist AEs with scheduling new customer meetings
Prepare sales collateral and supporting materials for in-person meetings and outreach activities.
Contribute to cross functional process improvements, templates, and outreach best practices to increase team efficiency.
Develop and maintain proposal templates and slide decks to standardize outreach and customer presentations.
Provide competitive intelligence by monitoring competitor activity and sharing insights with the sales & marketing team.
Who you are:
Minimum of 3 years of experience in Sales, Business Development, or Sales Support roles.
Experience prospecting in pharmacy automation/healthcare with preferred skills in selling to a buyer(s) in Senior Director / C-level roles
Managing & maintaining a detailed robust sales pipeline of mixed market customers (commercial, health system & government).
A track record of meetings or exceeding KPIs such as booked meetings, response rates, and pipeline contribution.
Previous experience in outbound and/or account-based marketing; ability to quickly understand customer’s “real” needs.
Strong organizational and time-management skills, with the ability to prioritize multiple tasks.
High attention to detail and the ability to manage multiple projects simultaneously, including event logistics and sales collateral preparation.
A proactive mindset, with a drive to meet goals, learn, and contribute to sales team success.
Familiarity with CRM systems (Salesforce preferred) and sales engagement tools like ZoomInfo, Outreach, or LinkedIn Sales Navigator.
Even better if you have:
A problem-solving mindset with a proactive approach to process improvement and team collaboration. Six Sigma certified is a plus.
Excellent written and verbal communication skills, with the ability to tailor messaging for different industries and customer pain points.
Applicants must be authorized to work for ANY employer in the U.S. Employer will not sponsor applicants for work visas.
Compensation:
The estimated base annual salary range for this position is $54,167.00 to $73,285.00, though a candidate’s base annual salary shall be determined on a range of factors, including, but not limited to, qualifications and experience. This position is also eligible for commission payments.
What are the perks?
Generous time off policy that allows you to put your family first
Opportunity to work on the cutting edge of pharmacy automation in a high growth tech company
Competitive benefits, salary, and talent development opportunities
Commitment to professional development and working for a company where your voice is heard
More about iA:
iA® (Innovation Associates®) is a pharmacy fulfillment company that provides an integrated platform of capabilities to support Centralized and Community Pharmacy Fulfillment Solutions. With over 30 years of experience in the pharmacy fulfillment business, we have developed and implemented a suite of automation and software solutions that help deliver quick and sustainable business results. Our integrated Pharmacy Fulfillment Platform enables scalable solutions that helps run the prescription fulfillment process from prescription acceptance to delivery, supporting dynamic design flexibility to service pharmacies in a variety of volumes and settings. Our solutions improve workflow, and increase efficiency, while enabling more time for pharmacists to focus on their patients. iA works with pharmacy providers in the Commercial, Health Systems, Government, and Mail Order/eCommerce markets. iA can help customers transform their pharmacy. For more information, visit iARx.com.
Our Mission: We partner with providers to transform pharmacy through our leading-edge software enabled fulfillment technology and partners to deepen the patient-pharmacist relationship, enhancing patient safety and choice while increasing operational efficiency. iA empowers pharmacists to focus on patient care. iA can run the prescription fulfillment process from start to finish, helping pharmacies manage fulfillment and inventory to help lower costs, improve efficiency, increase safety, and provide comprehensive Rx tracking and real-time support.
Our Products:
Software
Modular Hardware
Sophisticated Counting and Collation Devices
Our Core Values:
Solutions Driven
Customer Centric
Championing Diversity
Empowering Ownership
Trust Daringly
To learn more about iA’s product, people and culture visit us at iARx.com OR check us out on LinkedIn, Facebook, or YouTube!
iA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.