National Sales Director, Rare Emergency Medicine — US Field
SERB Pharmaceuticals — US Field
This role covers the US Field territory.
Stated in the posting
Experience: 12+ years
Travel: approximately 60-70%
Critical Needs. Immediate Action.
SERB is a fast-growing global specialty pharma company designed to address rare and urgent conditions by delivering life-saving medicines when time and complexity leave no room for failure.
We operate end-to-end across 100+ countries, ensuring 70+ essential medicines for rare diseases, emergency care, and medical countermeasures reach patients and clinicians with urgency – wherever and whenever they are needed. Shaped over the past 25 years by an entrepreneurial, disruptive spirit, SERB combines the focus and agility of a biotech with the scale, reach, and reliability of a global pharmaceutical company — always grounded in medical purpose, not corporate convention.
Our 600+ employees are driven by three core values:
Patients first, always
Patients are not a concept — they are why we act, especially when time matters most.
Impact focused
We are agile, entrepreneurial, and disciplined - working smart and learning continuously to deliver results that matter, with the consistency, quality, and trust that critical care demands.
Team powered
We go the extra mile - together - because our shared commitment drives extraordinary outcomes.
Guided by a clear ambition and a relentless focus on patients, SERB continues to expand through selective, innovative acquisitions, launching new treatments and entering new geographies. Across every step — from integration to delivery — our people act with passion, ownership, and determination to ensure life-saving medicines become available to patients who need them, worldwide.
The National Sales Director (NSD), Rare Emergency Medicine (REM) serves as the senior commercial field leader responsible for driving portfolio performance across SERB's U.S. Rare Emergency Medicine portfolio. Reporting to the Vice President and Head of the Rare Emergency Medicine Business Unit, this role is responsible for developing and executing the national sales strategy, leading a high-performing team of Regional Business Directors, and translating business unit priorities into consistent execution across key customer segments, including hospitals, health systems, integrated delivery networks, emergency medicine, critical care, and specialty provider settings. As a member of the REM Leadership Team, the National Sales Director contributes to portfolio planning, resource allocation, long-range strategic planning, and business unit decision-making to support the continued growth and evolution of the REM franchise.
As the commercial steward of the REM field organization, this role is accountable for sales force effectiveness, forecasting, organizational capability, launch readiness, and the successful commercialization of both established brands and future growth opportunities, including Bentracimab.
Success in this role requires a strategic yet hands-on leader who can balance long-term business planning with operational execution, inspire teams through change, foster cross-functional collaboration, and drive sustainable portfolio growth while advancing SERB's mission and values.
Key Responsibilities
Commercial Strategy & Business Leadership
Lead national commercial execution and performance across the Rare Emergency Medicine portfolio.
Drive achievement of revenue, profitability, market share, and strategic growth objectives across the portfolio.
Partner with Commercial Operations and Finance to develop forecasts, identify risks and opportunities, and implement business action plans.
Develop and execute national sales strategies aligned with business unit objectives, portfolio priorities, and organizational goals.
Lead annual planning, forecasting, budgeting, and business review processes while identifying risks, opportunities, and actions to optimize performance.
Monitor business performance, customer trends, competitive dynamics, and market opportunities to inform commercial strategy and resource allocation.
Foster a culture of accountability, execution excellence, agility, and continuous improvement.
Launch Excellence & Portfolio Leadership
Lead launch readiness and commercialization efforts for Bentracimab and future portfolio expansion opportunities, ensuring field teams are trained, equipped, and aligned to execute successfully.
Collaborate with Marketing, Commercial Development and Value & Access leadership to optimize promotional strategies, educational initiatives, speaker programs, and customer engagement activities.
Leverage field insights and innovative customer engagement approaches to optimize launch execution, customer experience, and portfolio performance.
Ensure seamless integration of Bentracimab into the broader REM portfolio strategy while balancing performance of existing brands.
Sales Leadership & Talent Development
Lead, coach, and develop a team of Regional Business Directors responsible for field execution across the United States.
Conduct regular field engagement with Regional Business Directors, Key Account Managers, and customers to assess execution quality and identify development opportunities.
Build organizational capability through performance management, coaching, succession planning, talent assessment, and targeted development initiatives.
Foster an inclusive, collaborative, and performance-driven culture aligned with SERB's values and leadership expectations.
Recruit, retain, and develop top talent to support current and future business needs.
Strategic Account & Customer Leadership
Provide leadership and strategic direction for national and regional account engagement strategies.
Ensure consistent execution of enterprise account strategies by aligning Regional Business Directors, Key Account Managers and cross-functional stakeholders around customer priorities and business objectives.
Partner with Value & Access teams to develop and execute national health-system, IDN, and organized customer strategies.
Provide executive sponsorship and leadership support for priority health systems, national accounts, and strategically important customer relationships.
Collaborate with Value & Access teams to ensure effective pull-through of pricing, contracting, reimbursement, and value-based initiatives.
Commercial Operations, Planning & Field Force Effectiveness
Partner with Commercial Operations to develop and execute national sales force strategies, including territory alignment, organizational design, deployment optimization, and resource allocation.
Lead field input into annual planning, forecasting, budgeting, and business review processes.
Utilize performance metrics, analytics, customer insights, and CRM data to evaluate organizational effectiveness, optimize resource allocation, and drive continuous improvement.
Partner with Commercial Operations to oversee incentive compensation, leadership development, selling capabilities, and field force effectiveness initiatives.
Cross-Functional Leadership
Serve as a member of the REM Leadership Team, contributing to business unit strategy, portfolio prioritization, investment decisions, and long-range planning.
Represent the voice of the customer and field organization in strategic planning and business decision-making.
Influence and align cross-functional stakeholders to deliver integrated commercial strategies and business objectives.
Lead governance forums supporting launch readiness, portfolio performance, and organizational effectiveness.
Partner with executive leadership to evaluate growth opportunities, lifecycle management initiatives, and future portfolio expansion strategies.
Compliance & Operational Excellence
Ensure all commercial activities are conducted in compliance with company policies, industry regulations, and applicable laws.
Maintain the highest standards of ethics, integrity, and professionalism.
Utilize analytics, CRM systems, dashboards, and business intelligence tools to drive data-informed decision making.
Drive operational excellence through disciplined planning, resource management, performance measurement, and evaluation of commercial investments to maximize organizational effectiveness and return on investment.
The above duties and responsibilities are not an exhaustive list, and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements.
Minimum of 12 years of pharmaceutical, biotechnology, or medical device commercial experience.
Minimum of 5 years of second-line sales leadership experience, including responsibility for national sales strategy, organizational leadership, forecasting, and commercial execution.
Demonstrated success leading national sales teams within acute care, hospital, specialty pharmaceutical, rare disease, critical care, or emergency medicine markets.
Proven track record of driving commercial performance through both in-line brand optimization and successful product launches.
Experience commercializing injectable pharmaceutical products within hospital and health-system environments.
Demonstrated success leading geographically dispersed sales organizations operating within complex account-based selling models.
Strong understanding of hospital purchasing processes, formulary review, IDN decision-making, reimbursement dynamics, and health-system account management.
Experience partnering with commercial headquarters functions to develop and execute strategic initiatives including forecasting, incentive compensation, speaker programs, launch planning, customer targeting, training, and commercial excellence programs.
Proven ability to lead through organizational change while maintaining employee engagement and business performance.
Demonstrated strategic thinking, business acumen, analytical capability, and exceptional communication, leadership, coaching, and influencing skills.
Experience operating successfully within growth-stage, entrepreneurial, or highly matrixed organizations preferred.
Ability to travel approximately 60-70%.
Leadership Competencies
The successful candidate will demonstrate:
Strategic Leadership
Develops and communicates a compelling vision, aligns teams around business priorities, and translates strategy into execution.
Results Orientation
Consistently delivers business objectives while balancing short-term execution with long-term strategic priorities.
Collaborative Leadership
Builds strong partnerships across functions, values diverse perspectives, and fosters teamwork to achieve common goals.
Talent Development
Invests in people, develops future leaders, and creates an environment where team members can thrive.
Change Leadership
Leads effectively through ambiguity and organizational change while maintaining engagement and performance.
Customer Focus
Maintains a deep understanding of customer needs and ensures business decisions are grounded in delivering value to patients and healthcare providers.
Strategic Agility
Anticipates change, evaluates opportunities and risks, and adjusts plans quickly to meet evolving business needs.
Enterprise Mindset
Prioritizes organizational success over individual, regional, or functional interests and actively contributes to achieving broader company objectives.
Executive Presence
Communicates with confidence and credibility, influences senior stakeholders, and effectively represents the organization internally and externally.
Company Benefits
Hybrid Working
Vacation, Personal and Sick time
15 Paid Company Holidays
Medical, Dental, Vision and other Voluntary benefits
Paid Parental Leave
Tuition Assistance
Discretionary Bonus Plan
Competitive 401(k), $1 for $1 up to 6% of pay. The safe harbour match is vested immediately. In addition, SERB also offers a discretionary match of up to 4% of pay which vests 20% a year for 5 years.
Serb Pharmaceuticals is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.