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About Instylla:
Instylla, Inc. is a privately held medical device company based in Bedford, MA, focused on developing novel resorbable embolic agents to advance interventional radiology, with initial clinical applications in interventional oncology. Instylla was founded in 2017 by Incept LLC and is funded by several leading venture capital groups. The company’s flagship product, Embrace™ Hydrogel Embolic System, is FDA-approved for hypervascular tumor embolization and offers controlled, targeted, and persistent embolization.
Position Summary:
The Territory Manager is a customer-facing, field-based role responsible for driving adoption, utilization, and growth of Embrace™ within an assigned geography. This role will focus on new account development, procedural support, physician training, and deep account penetration across interventional radiology and peripheral embolization customers. The ideal candidate is clinically strong, highly motivated, and thrives in a fast-paced, early commercial environment serving as a trusted partner to physicians, nurses, and hospital stakeholders.
Job Responsibilities:
Prospect, qualify, and convert new accounts within the assigned territory.
Lead the full sales cycle including VAC approval, contracting support, account onboarding, and launch execution.
Achieve or exceed assigned sales quota through new account conversions, increased utilization, and sustained account growth.
Develop and execute territory business plans aligned with company strategy.
Provide in-procedure clinical support for Embrace™ cases, including product preparation, case coverage, and troubleshooting.
Educate and train physicians, nurses, and technologists on product use, clinical benefits, and procedural workflows.
Drive depth of use by identifying new physician users and expanding indications within existing accounts.
Confidently discuss peripheral vascular anatomy, embolization techniques, and competitive approaches.
Build and maintain strong, trusted relationships with physicians, clinical staff, purchasing, and hospital administration.
Serve as a primary point of contact for customer needs, ensuring responsiveness and follow-through.
Support key opinion leader (KOL) engagement and local advocacy efforts
Manage account activities including inventory coordination, usage tracking, and forecasting.
Maintain accurate CRM records, sales funnel updates, and activity reporting.
Partner cross-functionally with marketing, clinical, and commercial operations to optimize messaging and execution.
Attend industry meetings and trade shows as assigned and conduct timely lead follow-up
Qualifications & Requirements:
Bachelor’s degree required
5+ years of medical device sales experience, preferably in vascular, interventional radiology, or cath lab–based specialties
Demonstrated success in new account development and territory growth
Strong clinical aptitude; ability to support complex cases in hospital settings
Cath lab, IR, or nursing background strongly preferred
Proven ability to build credibility and trust with healthcare professionals
Able to manage multiple accounts and priorities effectively
Excellent communication, presentation, and organizational skills
Comfortable working in a fast-paced, early-stage commercial environment
Proficient in CRM systems and standard business tools
Must meet hospital credentialing requirements
Valid driver’s license
Ability to travel 50%+
Must reside within the designated sales territory - New York, NY
Working Conditions:
Frequent travel within assigned territory
Long periods working on a computer and in hospital environments
Ability to lift up to 25 lbs
Willingness to work in procedural areas, including standing for extended periods while wearing lead protection