Area Vice President of Sales East Regions - Spineart — NY (statewide)
Spineart USA — NY (statewide)
Spineart USA lists this role in New York.
Stated in the posting
Experience: 8+ years
Travel: up to 50%-75%
On-call rotation
We are looking for an Area Vice President of Sales East Regions
Location: East US / Field-Based (with up to 50%-75% travel)
Reports to: Executive Vice President - Commercial
Position Summary
The Area Vice President (AVP) of Sales is responsible for leading and growing the business across their assigned multi-state region. This role owns the region's revenue and profitability targets, builds and leads a high-performing team of Regional Sales Directors, and cultivates strategic relationships with spine surgeons, hospital systems, ambulatory surgery centers (ASCs), and group purchasing organizations (GPOs)/integrated delivery networks (IDNs). The AVP translates corporate commercial strategy into an executable regional plan, drives disciplined sales execution, and serves as a key voice of the field to executive leadership on market dynamics, competitive activity, and product needs.
Key roles & responsibilities
Sales stratedgy & revenue growth : Own the Budget for the assigned area - Develop and execute an area business plan - Analyze territory-level sales data - Set and manage quarterly and annual sales targets by territory
Team leadership & talent development : Recruit, hire, onboard, and develop a team of Regional Directors and independent distributors - Manage performance & coach Regional Directors - Foster the company culture
Key account & surgeon relationship management : Serve as an executive-level relationship owner, supporting case coverage escalations, product feedback loops, and peer-to-peer education - Partner with Medical Education to drive education events - Lead or support Value Analysis Committee (VAC) presentations and hospital.
Contracting, GPO/IDN & Distributor Management : Partner with Corporate Accounts/Contracting - Manage the region's independent distributor network - Identify and close geographic white space through new distributor recruitment and resource management
Compliance & Ethics : Ensure all field activity (surgeon interactions, consulting agreements, meals, event sponsorships) complies with the AdvaMed Code of Ethics, Sunshine Act/Open Payments reporting, and company policy.
Reporting & Executive Communication : Deliver regular business reviews to senior leadership, Represent the region's voice
Qualifications & Requirements
Education : Bachelor's degree required; MBA or advanced degree preferred.
Experience :
8–12+ years of progressive medical device sales experience, with at least 3–5 years in a sales leadership role (Regional/Area Manager or Director) within spine, orthopedics.
Demonstrated track record of meeting or exceeding revenue targets and leading teams distributor managers.
Established relationships with spine surgeons and hospital administration within the target region strongly preferred.
Experience with GPO/IDN contracting and VAC processes.
Skills & attributes :
Strong clinical acumen in spinal anatomy, surgical technique, and instrumentation sufficient to support case coverage and surgeon-level conversations.
Proven people-leadership skills: recruiting, coaching, performance management, and team-building across a distribution-driven sales channel.
Financial fluency: P&L ownership, forecasting, quota design, and expense management.
Excellent executive presence and communication skills, both with C-suite hospital administrators and in the operating room.
High integrity and command of relevant compliance frameworks (AdvaMed, Sunshine Act/Open Payments).
Willingness and ability to travel extensively (50–75%) and to be present in the OR as needed.
Physical requirements : Ability to stand for extended periods in the operating room, wear surgical attire (scrubs, mask, protective eyewear), lift and carry surgical trays/instrument sets (up to 25–35 lbs), and travel by car and air throughout the assigned region on short notice.
What We Offer
Competitive base salary with an aggressive, uncapped commission structure and performance bonuses.