Patterson isn't just a place to work, it's a partner that cares about your success.
One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.
Responsible for coordinating vendor programs including print and digital advertising, targeted marketing activities and field sales activities/programs. Tasks include developing marketing collateral, implementing sales tools/programs, processing new product information and pricing changes, and maintaining a collaborative relationship with assigned vendors. Serves as the main marketing contact for assigned vendors. Coordinates promotion plan development with vendor, implements plans internally with the goal of growing existing and new customer sales. Works effectively with other functional team representatives (e.g., marketing strategy, legal, regulatory, purchasing/sourcing, business intelligence, in-house agency, etc.) to execute vendor plans and deliver sales of existing and new products/brands.
Essential Functions
Work with list of assigned vendors to obtain appropriate marketing assets necessary to meet internal production timelines. This includes management of internal workflow process to ensure seamless and timely implementation of projects and adherence to all deadlines
Serve as vendor liaison, establishing and maintaining contact with key internal functional team members and external vendor team members to those contacts for questions and processes outside of the scope of marketing
Work collaboratively with product specialists and category marketing teams. Develop marketing priorities within each vendor's product portfolio. Communicate the priorities, key benefits and unique properties to the category teams
Collaborate with the category marketing teams to identify new promotional opportunities and pitch new digital strategies. Assist with process improvement projects to streamline existing approaches
Work with the ecommerce and merchandising teams to identify sources of new content and best practices to manage data and assets for all digital programs, increase organizational/vendor knowledge of digital area of expertise and further develop dashboard reporting (key performance metrics) to help drive consumer engagement/campaign success on a monthly basis
Communicate successes and failures and develop recommendations for future campaigns
Assist in the coordination of optimized content syndication through digital platforms
Ensure that advertisements are created to meet the advertising objectives set by leadership team, digital team and the vendor partner
Work with creative services team to produce promotional materials while ensuring information presented is accurate
Assist in proof of performance methodology for integrated campaigns
Performs other duties as assigned
Complies with all policies and standards
Minimum Requirements
Bachelor's Degree in Marketing, Communications or similar discipline
3 years experience add area of experience
Preferred Requirements
Interactive marketing experience
Experience working within cross-functional teams
Skills and Abilities
Proven successful account management and customer service skills
Strong communication skills, both written and verbal
Strategic omni-channel promotion development is a plus
Physical and Cognitive Demands
Move/Traverse Frequently
Environmental Conditions
Office: This position primarily operates in a professional office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building's primary work areas consist of desks, chairs, computers, and other office equipment and devices for professional services.
What's In It For You:
We provide competitive benefits, unique incentive programs and rewards for our eligible employees:
Full Medical, Dental, and Vision benefits and an integrated Wellness Program
401(k) Match Retirement Savings Plan
Paid Time Off (PTO)
Holiday Pay & Floating Holidays
Volunteer Time Off (VTO)
Educational Assistance Program
Full Paid Parental and Adoption Leave
LifeWorks (Employee Assistance Program)
Patterson Perks Program
The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills.
$60,400.00 - $78,533.33
EEO Statement
Patterson provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or other related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.